• Serina Wright

VUCA is here to stay

Updated: Jul 13

We live and work in a VUCA world!


The environment that every business operates in constantly changes.


While we undergo major reform and complex change this may well generate ambiguity and uncertainty. It’s how we deal with that complexity and bring confidence, clarity and commitment that makes you a great leader.


The VUCA world in which we live and work refers to a framework used by the US military to describe the environment within a battlescape: Volatility, Uncertainty, Complexity and Ambiguity.


The same framework can be applied to the battles of the business world.


Acknowledging that we are living and working in a VUCA world means that we need to have clarity around who we are and what we stand for more than ever.


Without clarity of vision, values and what determines success, we may find ourselves being swayed by the ever-changing nature of the world rather than remaining focused on your own true North.



As a leader, how can you navigate the VUCA world?

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